Without going in too much detail, considering Jabra’s outstanding performance in social media, I can summarize that: Additionally, the consultancy company also described Jabra as “superior at online marketing”, reaching almost 8 million people.
#DIGITAL VISIBILITY CONCEPTS BLUETOOTH#
Long story short, an analysis of three Danish manufacturers of Bluetooth speakers and headphones, conducted by an external consultancy company, concluded that Jabra was the best brand at reaching its target group through social media. A Little Background InformationĪ few weeks ago, our attention was drawn to Jabra, after having stumbled upon an article, called “Jabra outplays Danish competitors in digital visibility”. The player is called Jabra – a global producer of innovative headset and speakerphone solutions, proudly describing itself as “ always connected, always on and always ahead of the game“. I have outlined the two commandments of digital visibility, inspired by a player who really seems to have figured out the formula for success. Who would take that risk? Of course, assuring your company’s name is found among the top players in the digital space can be as tough as truly mastering an art. Today, not establishing a good digital visibility means you are increasing the risk of being swept away by your competition. The days when marketers could afford to have a passive online presence without any effect on their company revenues are long gone. A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility.
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